Wednesday, September 2, 2020

Acupuncture as a nonconventional treatment for chronic neck pain Essays

Needle therapy as a nonconventional treatment for ceaseless neck torment Essays Needle therapy as a nonconventional treatment for ceaseless neck torment Essay Needle therapy as a nonconventional treatment for ceaseless neck torment Essay Exposition Topic: Whiplash Needle therapy as a nonconventional intercession for ceaseless cervix harming Presentation IntroductionNeck harming has been delegated one of the commonest occupations among the individuals. This status emerges from arranged miracles or it might emerge from tissues situated at the cervix ( Hush. et Al. . ( 2009 ) . The cervix is other than known as a cervical spinal section. The cervixs development is portrayed by vertebrae which run from the upper trunk to the skull’s base. The stableness of the spinal segment is related to tendons and musculuss that run along the vertebrae ( National Institutes of Health. ( 2013 ) . A neck’s boss significance is its portability and the help it accords to the caput. It is inclined to harms since it is non offered a lot of security like the rest of the spinal section. Wounds generally cause less and confined portability and triggers NAIP. Shockingly neck harming are non concurred genuineness. the vast majority treat the cervix harming as ephemeral. There are distant from everyone else occurrences where the indications do non travel off and in this way diagnosing and relating intercession is required ( American Academy of Orthopedic Surgeons ( 2013 ) . Specialists ( De Loose. V. . Burnotte. F. . Cagnie. B. . Stevens. V. . A ; Van Tiggelen. D. ( 2008 ) . have discovered that the strivings are brought about by a few factors, for example, mileage. injuries and abnormalcies of the cervix tissue. There is grounds of cervix strivings beginning from different strivings, for example, arm or shoulder strivings ( De free. 2008 ) . Ordinarily exercises, for example, most extreme decompression sicknesss of the cervix. falls and vehicle mishaps can do cervix harms. In certain condition of affairss mischief of the cervix can harm the spinal section doing paralysis. Exploration laborers have other than discovered that Spondylosis which happens in individuals over the age of 40. adds strains to make out enunciations clearing a path for interminable cervix harming. Be that as it may, the status is treatable through both customary and nonconventional techniques. Exploration laborers and doctors have distinguished stylostixis as a nonconventional intercession strategy which is an extremely useful technique for taking care of interminable cervix strivings. Analyst ( Blosssfeldt. 2004 ) . says that. stylostixis is determining drive as a famous nonconventional mediation strategy for interminable cervix harming. He other than includes that. the technique has been acceptable endured and has low danger of foreboding impacts. ( Liang et al. 2008 ) says that. a mix of both customary and current stylostixis strategy typically bring about a recorded and improved cervix harming structures. ( Blossfeldt. 2004 ) includes that stylostixis is broadly acknowledged and it is used as a corresponding treatment utile in cervix harming bearing emerging from cervical spondylitis. Examination laborers have completed surveies partner to needle therapy efficient reappraisal with a reason to occur out on stylostixis effectivity. The surveies have discovered viability grounds as uncertain ( salter et Al. 2004 ) . There are surveies which have delivered results which are emphatically preferring stylostixis and there are different outcomes which have created negative discoveries on the efficacious of the technique ( salter et Al. 2004 ) . Because of the fluctuating results. this examination was created to occur out on the effectivity of stylostixis strategy as a non-customary technique in intercession of interminable cervix strivings according to other exploration discoveries. With respect to national health insights and studies. Review information examination can be utilized by clinical experts to mensurate the stinging degrees of patients when stylostixis intercession. Social affair outcomes from arranged surveies and contrasting and the developments of stylostixis and precaution steps of cervix strivings can help us find on the effectivity of stylostixis as a mediation technique. In this writing reevaluate the examination laborer will rethink on 1 ) how to set up the suitability of stylostixis treatments in the intercession of interminable cervix harming ; 2 ) misgiving of how accepted. sandbar and randomized stylostixis treatments are used in the intercession of interminable cervix harming ; 3 ) flexibly an indisp utable grounds of the achievement of stylostixis as a perfect technique for reducing harming ; 4 ) set up the impacts of the three stylostixis treatments in the mediation of people with ceaseless harming of the cervix ; 5 ) offer suggestion of the suitability of stylostixis as a mediation choice that can be utilized by individuals with incessant cervix strivings. The examination specialist will other than contrast the continuation of stylostixis intercession and different techniques furthermore the expense related and risk factors thereof. METHODOLOGYTarget PopulationThe research informations gathered in this overview concentrated on patients suffering from ceaseless cervix harming. The people utilized in the examination fell inside the age of 21 and 55 mature ages old. Despite the fact that there are numerous patients who report about cervix harming objections in various health consideration establishments over the United States. patients withinthe ages of 21 and 55 mature ages old were perfect for this examination overview. This was because of the way that they were simpler to follow their headway of repairing over a more drawn out time of clasp. Matured patients beyond 55 years old mature ages were non best positioned in this examination sing the different properties in the recuperating strategies of such individuals. which was demonstrated to be relatively lower. A large portion of the data aboutindividuals with interminable harming of the cervix was aimlessly gathered in wellbeing consideration establishments in t he State of California. US. The heft of these patients were determined to have ceaseless cervix harming and were put under a specific point of convergence while three stylostixis strategies for treatments were performed ( Witt 2004. p. 99 ) . The review all around included an exhaustive test of 191 patients in California’s wellbeing consideration. It is of import to concede that the different patients were purposefully started to needle therapy intercession as their assurance to look for the other clinical example after ineffective mediations in the standard clinical processs. There were clearly no limitation on the sex of the patients ; subsequently the exploration included both male and female patients. Also. there was no predetermined figure of male or females in the review. as patients. intercession and progression of mediation of patients was aimlessly taken. Further. it was expected that both male and female patients introduced comparative reactions to the distinctive stylostixis treatments acted in the review ( Sun et al. 2009. p. 850 ) . The examination was non restricted by either ethnicity or race. in spite of the fact that accepted to hold various highlights in regard to grouped clinical processs. Factors of the studyThe dependant factors in this study incorporated the cervix harming as a grievance brought about by arranged features, for example, physical hurt and sickness or status among others. The paces of cases influencing incessant cervix strivings during the time of this overview were all things considered exceptional as the reasons for such grumblings incredibly changed. Interminable cervix harming among the patients differed in regard to the particular causes. which in this occurrence included degenerative phonograph record malady. neck hurt. cervix strain. herniated phonograph record each piece great as squeezed cervix ( Sun et al. 2009. p. 850 ) . The main measure in the mediation procedure included a careful diagnosing of basic cervix diseases that caused the constant harming. The exploration misuses intercession of such cervix strivings using stylostixis which falls into three classs including streamlined stylostixis. shallow stylostixis and accepted stylostixis. Exploration LimitationsThe cardinal limitations depended on cervix harming because of regular disease like infection contamination of the cervix and lymph no expanding. each piece great as different diseases, for example, TB of the cervix. meningitis. what's more, disease of spine castanetss around the cervix. It was hard in the overview since some of patients did non present themselves on the twenty-four hours of the study. The review other than utilized a major figure of patients which was a test for the exploration specialist. The various patients engaged with this review had interminable cervix strivings credited to exceptionally various causes. which included physical damages. some uncommon contaminations. what's more, infection diseases among others ( Witt 2004. p. 99 ) . The patients with this activity are all things considered taken through the three stylostixis treatments. notwithstanding the reason for their status ( Hush 2004. p. 1533 ) . The way that all patients are cons istently taken into comparative clinical processs without being sorted according to their particular reason for interminable cervix harming stay as the best confining property of this exploration. Also. cut was a restricting variable since the clasp took into consideration the exploration was non bounty to speedily embrace fundamentally the points of the review. Exploration measures and Database usedIn this study. the focuses were gathered through looking for equivalent evaluated diary articles and subsequently. the exploration specialist thoroughly scanned in grouped databases for article that gave data to patients suffering from interminable cervix strivings. explicitly those people between the age of 21 and 55 mature ages old. The exploration laborer farther sorted the informations gathered to arrange two gatherings of patients of the age section of 21 and 34 mature ages and those somewhere in the range of 35 and 55 mature ages old. The imaginative action of these two gatherings was irreplaceable as taking a more extensive extent of individuals old enough

Saturday, August 22, 2020

So Long As

Depicting Actions Using While, As, As/So Long As While and as are utilized to depict activities that happen at a similar second that something is in progress. While and as are in some cases mistook for the relational word during. Both express a similar thought, however the structures are unique. While and as are time articulations and take a subject and action word. During is a relational word and is utilized with a thing or thing phrase. Investigate the accompanying guides to take note of the distinction. Notice how the importance continues as before in the two structures: During We talked about the circumstance during lunch. (thing) They are going to visit the Empire State Building during their visit to New York (thing phrase). When/As We talked about the circumstance while we were having lunch. (full intensifier time proviso with subject and action word) They are going to visit the Empire State Building as they visit New York. (full qualifier time statement with subject and action word) Future: Use while or as to state something that happens at a similar second that something different - the principle focal point of the sentence - significant will happen. Time provision: present straightforward Fundamental condition: future structure Models: Would talk about the alterations as you eat lunch.Shell work out the request subtleties while we examine what to do straightaway. Present: Use while or as to communicate what consistently happens when something different significant happens. This utilization of while and as isn't as normal as the time articulation when. Notice that the relational word during is frequently utilized instead of while or as to communicate a similar thought. Time proviso: present basic Principle proviso: present straightforward Models: He for the most part eats while he goes for a stroll around the campus.Angela frequently accepts notes as the gathering advances. Past: While and as are utilized in the past to communicate an activity that was happening right when something significant occurred. While and as are likewise used to communicate two activities that were occurring at a similar second before. Time statement: past basic OR past nonstop Primary provision: past basic OR past constant Models: Doug was drying the dishes while we were watching TV.Peter accepting notes as we talked about the merger. During an Entire Period of Time For whatever length of time that thus long as are comparable being used to while and as. In any case, as/inasmuch as is utilized for longer time of times, while when and as are utilized for increasingly explicit, shorter timeframes. As/insofar as are additionally used to pressure that something will occur, occurs or occurred over the whole timeframe in a vehement way. In spite of the fact that models are accommodated ​the past, present and future, as long as thus long as are commonly utilized with future structures. Notice the utilization of tenses: Future: Use so/as long as that something won't occur for the whole timeframe communicated when provision with as/inasmuch as. Time condition: present straightforward Primary statement: future structure Models: I will never play golf as long as I live.She will stay away forever inasmuch as she relaxes. Present: Use as/insofar as to communicate that something occurs or doesnt occur over the whole timeframe that another occasion happens. Time provision: present straightforward Fundamental statement: present basic Models: For whatever length of time that he plays piano, I go for a walk.She visits with her month, insofar as her significant other needs to put everything in order around. Past: Use as/insofar as to depict an activity that did or didnt happen over a more drawn out timeframe before. Time condition: past basic ï » ¿Main condition: past basic OR past consistent Models: She didnt get any activity as long as she was working 60 hours a week.Peter didnt appreciate his conversation inasmuch as he was in the house.

Friday, August 21, 2020

Сhaucer’s Use Of Biblical Material In ‘The Miller’s Tale’

The scriptural references and suggestions in ‘The Miller's Tale' jokingly between relate the story's sexual and disgusting substance and its strict components. It is a satire on and evaluate of the Church, ridiculing all sacrosanct: the accounts from the Bible, the holy people, even the Holy Family. The ‘dronken' mill operator initiates his story in ‘Pilates voys', suggesting that the story will be denouncing Christianity, since Pilates, as per the Bible, has censured Jesus with his words. As the researcher assistant Nicholas and area agent Absolon speak to St. Nicholas and Absalom, Son of David, mill operator corruptly contrasts two holy people and two lecherous and unethical men, who are concerned more with common than the otherworldly issues. Since woodworker John figuratively speaks to Joseph and Noah, and his young spouse Alison consequently speaks to Virgin Mary and Noah's significant other, the mill operator this time unethically connects Joseph/Noah and Virgin Mary/Noah's better half with a crazy person and an unbridled, guileful wife, when the Church denies indiscriminate conduct and infers that frantic conduct is related with the Satan. Further strict deriding is depicted by the activities of Nicholas in the story, as he exacts something contrary to what St. Nicholas did. While St. Nicholas was extremely passionate in his endeavors to keep up ministerial control and respect, particularly according to the marriage laws, Nicholas the representative has no worry for respect and regard toward marriage, as he is effectively seeking after a wedded lady. At the point when one Countess left her better half for a lover, St. Nicholas instructed that she should be suspended except if she came back to her significant other. Nicholas in ‘The Miller's Tale', notwithstanding, is in any event, utilizing religion to break the holiness of marriage and affecting Alison to submit infidelity, a transgression. Nicholas, the assistant, summons and controls the scriptural story of Noah and the flood to persuade the oblivious craftsman John of the approaching flood, and further development his own arrangement to lay down with Alison. By utilizing his insight and strict references to summon authority, Nicholas is effective in his trickiness, since the craftsman doesn't question the educating of the Church. Besides, Nicholas deceptively discloses to John that he and Alison must go without resting together in light of the fact that they will anticipate God's elegance. John thinks everything Nicholas says; even that Nicholas is educated to such an extent that he knows God's business. John's information, then again, is restricted, as he doesn't know there was no notice of Second Flood in the Bible, or that Noah fabricated just one pontoon, not an extra one for his significant other, nor does he think a lot about Noah's Arc, as his disarray of ‘Noees flood' and ‘Noweles flood' (line 710) appears. Woodworker John at that point consents to make three pontoons, so his better half Alison, Nicholas and John himself can be spared from the flood. In spite of the fact that Nicholas presents the tale of Noah's flood as fundamentally the same as the story in the Bible, as often as possible calling upon ‘Goddes privetee' and ‘Goddess elegance' to approve his thinking, the story he recounts to contrasts enormously the story in the Bible. The first story assists with clarifying the force and sympathy of God, since God sent Noah the flood since man had gotten degenerate and vulgar. These equivalent sins are causing this phony ‘flood', subsequently reinforcing Satan, and this time the arrangement is Nicholas'. Along these lines, Nicholas utilizes the holiness of religion to seek after his private sexual stylish erotic delights, with no holiness appended; accordingly he nearly exemplifies Satan. Book of scriptures is corrupted, along these lines, being depicted as just a story book, one of numerous writings which can be played with and revised. In spite of the fact that the craftsman shows veritable dread of the flood and says it's not men's business to think about God's mystery issues, recommending he regards and fears the intensity of God, by putting his total trust in Nicholas, encapsulation of Satan, he wrecks his own devotion. Like a joke on God, Nicholas knows God's mystery undertakings and what the future will bring. Nicholas further expresses that his arrangement will work in light of the fact that an assistant can trick a woodworker any day †a class differentiation and loftiness conversely with the lessons of the Church. The whole scene envelops a few sins. In the first place, the entire story is an untruth and in this manner a wrongdoing. Desire, another transgression, fills in as the main impetus behind this falsehood. At last, Nicholas and Alison's intercourse without any father present for delight fills in as the evil consequence of the story. The mill operator along these lines bends the most blessed picture of Noah into a horrible evil scene of the story. The way that a man, for example, Nicholas sings ‘Angelus promotion Virgenum' is itself deriding of the Church. Woodworker John's significant other Alison depicts wanton conduct ceaselessly all through the story; from the evil experience with Nicholas, consent to trickery her better half to her enjoy infidelity. At the point when Nicholas advises her to lay down with him quickly, or he will ‘spille' (l. 170) so ‘God [him] spare', it is another joke on religion as this ‘spille' could maybe mean ‘waste the seed', God prohibit, instead of saving it with Alison's ‘mercy' (180). Directly after she and Nicholas made an arrangement how to mastermind their next two-timing experience, Alison goes to chapel, comparing the profane and the consecrated similarly. She is further snidely portrayed by her name, as in Old English and German it implies ‘honest', ‘noble' and most, or least, of all ‘holy'. After her significant other advises her of the departure plan, Alison discloses to John she is his reliable spouse †something he acknowledges and accepts as an expression of God, and John adheres to Nicholas' guidelines similarly as Noah obeyed God despite the fact that everybody giggled at him. While John dozes in the pontoon, Alison and Nicholas are in the room until the morning church chimes ring. The reference to the couple's intercourse in a similar breath as the congregation chimes is intended to maybe show that man's arrangements at times unexpectedly reflect God's structure, or that their time in the room ‘is up'. Their ‘doings' in the room are even contrasted with ‘revel and melodye', music in God's acclaim, further deriding the Church. Absolon, who speaks to Absalom, Son of David, is a ward representative who invests a lot of energy in bars and taking a gander at and playing with other ladies, particularly Alison. The mill operator recommends that this flippant minister just plays out his obligations to participate in other mainstream, evil practices. As a strict play on words, Absolon in the story has a ‘natural appreciation for' ladies and everything mainstream, while Absalom, Son of David, was known for his ‘unnatural revolt'. By seeking after Alison, Absolon obviously shows that he has no aim of keeping his pledge of celibacy. It is underscored that Absolon is brushing his hair before going out, which is an additional joke to affirm whom he speaks to, since Absalom, the Son of David, was likewise acclaimed for his lavish hair. Absolon realizes that Alison has a spouse, for she wears a head covering normal of wedded ladies, however he disregards this reality and aches for her in any case, making his interest significantly progressively wicked. The head-covers of the wedded ladies were intended to secure their hair, which St. Paul had esteemed as heavenly. In any case, even this heavenly picture is wound into that of Satan later on in the story. Absolon them goes to Alison's home, accepting she is separated from everyone else, and plays out a satire of a morning petition, requesting Alison's beauty and kindness rather than God's. At the point when he requests her kiss, he kisses ‘beard' and acknowledges it was her pubic hair. Along these lines, Alison's pubic hair taints the blessed hair picture, since she utilizes it to lead a messy, sexual joke to battle the prurient longings of Absolon. Her ‘beard' is likewise executed against, so it presents another joke on the sacred hair picture. Having pledged vengeance, Absolon returns to Alison's home with a hot ‘colter' (plowshare), which is a regressive utilization of the Biblical maxim transforming blades into plowshares. Nicholas gets his discipline, and as he shouts, word ‘water' triggers the twofold activity of John cutting the rope that suspends his tub as he might suspect the flood came, and Nicholas acting to calm his agony. While the Church (Catholic Church, Jewish place of worship, and so on ) shows regard for power, at last put resources into God, the Father, to whom the Jesus, the Son, submits, it views infidelity as a human sin, and shows reasonability and serious restriction in sexual issues. ‘The Miller's Tale' is the inverse, as the dad figure, John, is ousted by youth, Nicholas, and amusingly, by the conjuring of God's position. From a devout perspective, this story snickers at the conviction that Jesus was brought about by the Holy Spirit. Maybe the mill operator is intimating that Jesus was brought about by Mary's unfaithfulness to Joseph, not by any Holy Spirit. As an additional quip, on the off chance that Absolon likewise represents the admirers, as he reveres Alison, at that point the breeze Nicholas goes in Absolon's face is the honor for any traveler, adoring ‘true' convictions in the Holy Tale of Conception and Sanctity. The mill operator further suggests that Church's proclaiming against avarice, profanation, ravenousness, infidelity and everything identified with the Satan is dishonest, as he spoofs the hallowed order and Church by demonstrating characters speaking to the Church, acting in all the illegal and godless habits.

Saturday, May 30, 2020

Subtle Spirituality biblical allusions in Ross Gays Thank You - Literature Essay Samples

â€Å"Thank You† by Ross Gay is a concise and powerful poem, in which the poet deftly weaves together Christian themes and Biblical allusions to craft an elaborate ode to the Old Testament. The poem alludes to Biblical passages and stories such as the Song of Ascents and Absalom’s rebellion against King David. Through subtle word and form choices, as well as deliberate allusions to certain passages of the Bible, â€Å"Thank You† is a nod to the Book of Psalms and, in the tradition of that book, offers readers advice about how best to live a spiritual, gratitude-driven life. Written in the second person, Thank You describes a nighttime scene in which â€Å"you† are standing alone, â€Å"half naked / and barefoot† (1-2). The earth speaks to you, whispering that everything earthly will soon come to an end. The poem’s speaker offers you directives: when this happens, do not be angry or scared. Instead, observe everything around you and be grateful for it all. The poem ends with the lines, â€Å"Say only, thank you. / Thank you.† (13-14). The poem uses simple, mostly monosyllabic words, free verse, and repetition to create this lush and moving scene. The poem is saturated with Biblical allusions, some of which are more overt than others. â€Å"Garden† may be the most obvious example when the speaker lists things the reader should do, they write, â€Å"Walk / through the garden’s dormant splendor† (11-12). â€Å"Garden,† of course, may remind readers of the Garden of Eden in the Book of Genesis. Other p laces in the poem, Gay uses imagery that further develops the parallels between the poem’s setting and a garden, like â€Å"in the frosty grass† (2) and â€Å"watch the cloud / ascending from your lips† (10-11). The presence of the earth’s voice also reminds readers of the role God played in Eden an entity that watched over and policed the garden, speaking to its residents. â€Å"Dust† is another Biblical word Gay uses, which further develops the comparison to Eden. The line â€Å"all you love will turn to dust† (5) may remind readers of another line from Genesis: when God delineates Adam and Eve’s punishment, he says, â€Å"By the sweat of your face you will eat bread, till you return to the ground, because from it you were taken; For you are dust, and to dust you shall return† (â€Å"Genesis 3:19†). Because Gay uses â€Å"garden† and â€Å"dust† in tandem, the parallels between Eden and the setting of â €Å"Thank You† are clear. Gay also references the Bible in more subtle ways, and many of his remaining allusions can be traced to stories about King David in the book 2 Samuel. Early in the book, David had been parading through Jerusalem wearing a linen ephod, which the Oxford English Dictionary defines as â€Å"A Jewish priestly vestment, without sleeves† (â€Å"Ephod†). Michal, the daughter of Saul, criticized this behavior, lamenting, â€Å"‘How the king of Israel has distinguished himself today, going around half-naked in full view of the slave girls of his servants as any vulgar fellow would!’† (2 Samuel 6:20). â€Å"Half naked† appears in the first line of â€Å"Thank You.† â€Å"Half naked,† uncommon a phrase as it may be, could be overlooked as a mere coincidence, were it not for the continued parallels between â€Å"Thank You† and 2 Samuel. Later in the book, Absalom, one of David’s sons, develops a conspiracy against the king, and David must flee Jerusalem with the rest of his family and followers. The group wandered to Mount Olive, where they â€Å"ascended† the slopes, barefoot, weeping, and with their faces covered (2 Samuel 15:30). â€Å"Thank You† does not explicitly mention weeping, but it does say the addressee of the poem is â€Å"barefoot† (2), and the speaker orders the reader not to â€Å"take cover† (9). The question, then, is why would Gay choose to reference this specific Biblical story in so many ways? For one thing, Gay attempts to characterize the addressee as vulnerable and shameful. Notice that â€Å"Thank You† does not allude to parts of the Bible in which David is portrayed as noble or particularly powerful; instead, it chooses passages that show him in various states of shame, vulnerability, and humbleness. This is to say that the poem’s addressee is also small, naked, barefooted, and insignificant against the earth’s moaning the poem’s overall message is, after all, that the earth’s spirit is a force so powerful that humans can do nothing against it but give thanks. Additionally, in the Bible, going barefoot may be a sign of reverence, indicating that one is walking on sacred ground. In the poem’s second mention of barefootedness, the speaker says to â€Å"curl your toes / in the grass† (9-10). Here, the addressee is making a direct, physical connection with the earth. Tampering that connection with something as irreverent a s shoes would be a disgrace. Finally, it is telling that this comparison, between addressee and David, likens the reader to a king. This may convey to readers that we are no inferior to David, nor to any king or person in power. The earth does not pick and choose to whom it applies its laws; we are all destined for dust, royalty or not. By establishing that the addressee of the poem is in a vulnerable state, Gay gives himself grounds to offer readers advice. This advice is delivered in a form that may remind readers of still another section of the Bible: the Book of Psalms. Psalms, one of five poetical books in the Bible (â€Å"The Poetical Books†), is comprised of â€Å"sacred songs, or sacred poems meant to be sung† (Britannica). According to Easton’s Bible Dictionary, the psalms, especially the Song of Ascents, â€Å"are characterized by brevity, by a key-word, by epanaphora (i.e. repetition), and by their epigrammatic style† (Easton). Compare that definition to the structure of â€Å"Thank You.† The poem certainly uses repetition, namely with the phrase â€Å"thank you,† which is used three times, including in the title. The Oxford English Dictionary defines an epigram as â€Å"a short poem ending in a witty or ingenious turn of thought, to which the rest of the composi tion is intended to lead up† (â€Å"Epigram†). â€Å"Thank You† certainly has a turn: in lines 13 and 14, the poem’s lines shorten abruptly, and it is the first place where the poet repeats the same phrase in quick succession. The poem has 14 lines, like a sonnet, so it is also reasonable to assume this turn may in fact be a volta. The parallels between the structure of â€Å"Thank You† and the Book of Psalms do not end there. The poem resembles an English sonnet (although not in meter or rhyme scheme). The English word ‘sonnet’ is derived from the Middle French sonet, which meant â€Å"song or sung melody† (â€Å"Sonnet†). â€Å"Sonorous,† a word Gay uses in line 3, is derived from this same French root. Remember that the psalms were sacred songs written to be sung aloud, and that, since the Reformation, the psalms have been turned into hymns to be sung in church services (Britannica). Gay’s intentional use of form and word choice is another nod to this Biblical book. Also, it should be noted that Gay structures his poem in groups of three. When directing readers of what not to do, the speaker lists three forbidden actions: â€Å"do not / raise your fist. Do not raise / your small voice against it. And do not / take cover† (6-9). Then, when telling readers what to do instead, he does the same thing: â€Å"curl your toes / into the grass, watch the cloud / ascending from your lips. Walk / through the garden’s dormant splendor† (9-12). Finally, he uses the poem’s key phrase, â€Å"thank you,† three times. In Christian tradition, three is an important number, from the three wise men to the Trinity. Gay’s deliberate use of this number is still another parallel between â€Å"Thank You† and the Bible. Finally, consider the content of the poem. This is a poet telling readers how they should live; it is a guideline, or a set of rules. This poem could be read as a guideline for how to worship. The psalms hav e been described in a similar way. â€Å"Luke believed the psalms to be a source of guidance,† writes Encyclopedia Britannica. One may consider the Book of Psalms to be the rulebook of the Bible that informs readers of the best ways to worship and live just as â€Å"Thank You† does. Clearly, there are parallels between â€Å"Thank You† and both the Book of Psalms and 2 Samuel. However, it is important to be able to connect these nods and references with one another; otherwise, they can all be chalked up to mere coincidences. The connector between these two books is King David, who wrote four of the 150 psalms (â€Å"Book of Psalms†). The portion of the Book in which David’s psalms appears is called the Song of Ascents, a collection of 14 psalms with roots in early Judaism. Gay uses â€Å"ascent† in â€Å"Thank You,† writing, â€Å"watch the cloud / ascending from your lips† (10-11). Remember, too, that the English Standard Version of the Bible uses â€Å"ascent† to describe David’s journey up Mount Olive during Absalom’s rebellion (2 Samuel 15:30). Every word of â€Å"Thank You† is intentional, and many of them can direct readers to very specific and deliberately chosen passages from the Bible . David’s psalms and â€Å"Thank You† also share similar themes: in Psalm 131, David writes, â€Å"I do not concern myself with great matters or things too wonderful for me. But I have calmed and quieted myself† (Psalms 131:1). This is similar to Gay’s message, which is that some things are much too great for humans to comprehend. Gay tells readers that we are no different from King David in this way; we are all humans, insignificant in the grand scheme of the universe, and startlingly tiny when faced with something as massive and powerful as the earth or God. We, these small and vulnerable creatures, need guidance, which both the psalms and Gay are able to provide. Gay offers readers this advice in a subtle way, perhaps so as to not deter non-religious folks from enjoying the poem. This is not a poem about God; it is a poem about being human, and the fears and uncertainties and insecurities that are inherent symptoms of that condition. Borrowing the form and content of the Bible allows Thank You to read as a beautiful, witty, and compelling guide for how readers can best live their lives. Works Cited â€Å"2 Samuel 6:20.† BibleHub, biblehub.com/2_samuel/6-20.htm. â€Å"2 Samuel 15:30.† BibleHub, biblehub.com/2_samuel/15-30.htm. â€Å"Book of Psalms.† BibleStudies.org, www.bible-studys.org/Bible%20Books/Psalms/Book%20of%20Psalms.html. Britannica, The Editors of Encyclopaedia. â€Å"Psalms.† Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 2 Sept. 2011, www.britannica.com/topic/Psalms. Easton, M. G., and David E. Graves. The New Easton Bible Dictionary: a Treasury of Biblical History, Biography, Geography, Theology, and Literature. Electronic Christian Media, 2016. â€Å"Ephod.† Oxford English Dictionary, www.oed.com/view/Entry/63223?redirectedFrom=ephod#eid. â€Å"Epigram.† Oxford English Dictionary, www.oed.com/view/Entry/63369rskey=bVSULCresult=1isAdvanced=false# eid. Gay, Ross. â€Å"Thank You by Ross Gay.† Poetry Foundation, Poetry Foundation, www.poetryfoundation.org/poems/92120/thank-you-587653381d670. â€Å"Genesis 3:19.† BibleHub, biblehub.com/genesis/3-19.htm. â€Å"The Poetical Books,† Bible.org, bible.org/seriespage/poetical-books. â€Å"Psalms 131:1.† BibleHub, biblehub.com/psalms/131-1.htm. â€Å"Sonnet.† Oxford English Dictionary, www.oed.com/view/Entry/184622?rskey=cNIWr0result=1isAdvanced=false# eid.

Saturday, May 16, 2020

The Effects Of Sexual Activity On Young Adolescents

The transition from childhood to adulthood is a critical period in which young adolescents have the opportunity to make decisions based on their own judgments away from parental influence. The development towards adulthood for teenagers poses a wide range of risky and harmful actions that constitute a threat to their well-being. These behaviors may impact their well-being in a negative way both physically and emotionally depending on what decisions they choose to make. Sexual activity may not itself be a risky behavior, but to young adolescents engaging in this activity may present serious consequences to their health and well-being. Having sex as a teen introduces a world of emotional, financial and moral problems. Sexual activity is often times a decision made to satisfy their temptations immediately. When considering one of Mohandas Gandhi’s seven deadly social sins, pleasure without conscience, a factor that plays a huge role is instant satisfaction of temptations. Making the decision to have sex as a young adolescent gratifies the desires of teenagers without having in mind the repercussions that could follow. Teenagers choose to indulge in sexual activity at young age without thinking about: contracting a sexually transmitted disease from their partner, becoming a teen mother or father, needing to finish an education while trying to parent a child, and/or financial stability for the mother and the child. Pleasure without conscious decisions, especially regarding havingShow MoreRelatedThe Dangers Of Early Sexual Activities848 Words   |  4 Pageseducate young teen students about the dangers of early sexual activities and how to help prevent teen pregnancies, STD’s, and other associated issues resulting from having sex. Race, class, and one’s sexuality has also been studied in connection to this area by many scholars, all in which trying to help students think about the consequences that are tied with having sex at an early age, and b uilding communication between the parent and child for prevention of onset to early sexual activities. ThereRead MoreThe Debate Of Emotional Sex1385 Words   |  6 PagesAs the United States becomes increasingly progressive, the age in which adolescents perform sexual activity is becoming younger. Education in the United States encourages abstinence to students in middle school and high school, but the resistance against adolescent sexual intercourse is futile because adolescents are historically rebellious at nature. Abstinence courses do not trigger any emotional response in adolescents nor do they personalize the situation for students, making them essentiallyRead MoreThe Importance of Sexuality in the Development of Adolescents943 Words   |  4 PagesDuring adolescents, ages of 12-19, sexuality plays a significant part in development. There is much research and data about the biological features that takes place and recently more psychological impacts are being studied. Acc ording to a Cutrona and Troutman (1977), 70 to 75 percent of adolescent boys and 50-60 percent of girls have reported to having sexual intercourse by the time their high school careers have ended. How does communication affect adolescent sexuality? A study conducted by CornellRead MoreHow Is Mass Media Effecting This Generations Sexuality?663 Words   |  3 Pagesforms of media. Sadly, there is a lot of sexual context on television. It is in movies, TV shows, and commercials. Sometimes it is subliminal but it can be obvious. I can admit to it myself I was completely ignorant to the sexual content in television shows I watched as a child, like show in Figure 1 now that I am older, I can clearly see the signs. Besides being naturally curious, TV is usual the first exposure to sexual content. Research show that sexual content is being shown early through televisionRead MoreTeenagers and Birth Control1208 Words   |  5 Pagesall, in that it is a meaningful commitment that should be only taken up by adults who have the ability to consent fully and understand the consequences of their behavior. Additionally, sexual behavior contains a lot of risks of many different natures. There is the emotional risk of engaging in such intima te activity, with concomitant development of feelings that may not be reciprocated or healthy. There is also the physical risk of disease. For heterosexual women, pregnancy is an emotional, physicalRead MoreSexting : A Part Of Their Sexual Engagement Essay1702 Words   |  7 Pagespart of their sexual engagement with each other over the last decade. Sexting refers to electronic communication between people in a sexual context via written text, naked pictures or partly naked pictures between participants that send and receive sext messages. It seems that the mainstream perception is that sexting brings about risky behaviour among this young demographic. Research supports that, however, not enough research has been conducted in this area, particularly with young teenagers.Read MoreMedia Is The Most Accessible Form Of Information1643 Words   |  7 PagesThe media is widely acknowledged as the most accessible form of information in the world. Especially, adolescents are one of the experienced Internet users. Besides, they could have access to most contents easily. According to one study, American teenagers took their times a lot to using media (SNS, Internet, games and television). The average hours per a week are more than 38hours. One of the contents what they spend their time is YouTube. It is a large video sharing service and more than 4 billionRead MoreThe Debate For Comprehensive Sex Education1212 Words   |  5 Pagessupport for abstinence-only education. A majority of states require that abstinence-only educa tion be the only form of sexual health education provided, or requires that abstinence be stressed above other forms of sexual education. These highly stressed abstinence-only programs are under fire as research comes out against the efficiency of these programs, and as new forms of sexual health education appear. These new programs teach that abstinence is the best method for avoiding sexually transmittedRead MoreDoes Watching Sex On Television Influence Teens Sexual Activity?912 Words   |  4 PagesRachael Parker February 4, 2016 Dr. Tony Atwater Theory and Research MCM 450 Does Watching Sex on Television Influence Teens’ Sexual Activity? In today’s society, what teenage boy or girl really finds it easy to talk to their parents about sex? Take a moment and think about it in biblical terms. Many people say the same thing which is, â€Å"wait for marriage.† in other words, we cannot say very many teens can even enjoy talking about such a sensitive topic at all. In actuality, they probablyRead MoreDating Violence And Its Effects On Society1383 Words   |  6 Pagesform of abuse. Violence within a dating relationships has its negative effects on all people regardless of their age, race, or gender. It is safe to say dating violence crosses all racial, economic and social lines. Granting, one generally views it as being extremely detrimental when the violence occurs within an adolescent relationship. This could in part be due to the fact that the perception many people hold is that young people probably should not even be partaking in â€Å"serious relationships†

Wednesday, May 6, 2020

Why Don t They Get It Essay - 1083 Words

When anyone thinks about their job we each have a list of people that we simply to not get and don’t like to deal with. In the end whether we like to acknowledge it or not we feel a negative disposition and even enmity for certain people. People are different and as much as we like everyone to be like ourselves that is not the case but the likelihood that we each have similar fears about hurting people and miscommunication.We are constantly communication with each other especially in the workplace with bosses, employees and co-workers. It does not matter how well you know the person communication can be difficult. Many time the words â€Å"How does his tone sound in the e-mail?†, â€Å"Did they really mean to say that?† or â€Å"Why don’t they get it?† and much more. One of the biggest roots of communication issues is our culture. Our culture is how we view and try to decipher any problems in our lives and how we speak to people and communicate with those around us. The first intercultural communication issue that I have in my workplace is a co-worker and myself have a very large communication gap. His English is not that well and it causes major communication issues. For example, we recently went on a delivery to a new client and he wanted to bring the items on a â€Å"borrowed† shopping cart. I tried to explain to him that it is a new client and it is not a good look for us. But instead he chose to go his route and ignored me which made me very frustrated. The second interculturalShow MoreRelatedWhy You Don t Get An A1044 Words   |  5 Pagesâ€Å"You don’t get an A, you earn an A.† says every teacher that I have ever had. It has come to my attention that they speak the truth. You put in the hard work and receive the grade with whatever your effort results in. How to earn the A can be exaggerated. In Newport’s book on How to Become a Straight A Student, Part 1: Study Basics†, the audience is guided throughout the text to analyze their study skills and impart strategies for time management and procrastination. The stories of studying for excessiveRead MoreWhy Don t They Just Get Another Job?2040 Words   |  9 Pagesand their family, but no matter how hard they tried they could not get to this point. Before this movie, I just assumed that these types of people simply did not work hard enough in life and that is the reason they were not successful at least stable within a home. In reality, these people are h arder workers than a lot of the people I know. Constantly during the film I just kept thinking, â€Å"Why don t they just get another job?† or â€Å"Why not apply for public assistance?†. Eventually, I would rememberRead MoreCommentary On Heads Up ! Heads Down !834 Words   |  4 Pagesanother one Oh! Yeek yeek woop woop! why you all in my ear?! Talking a whole bunch of shit That I ain t trying to hear! Get back motherfucker! You don t know me like that! (Get back motherfucker! You don t know me like that!) Yeek yeek woop woop! I ain t playing around! Make one false move I ll take ya down Get back motherfucker! You don t know me like that! (Get back motherfucker! You don t know me like that!) Who!! S-s-so c mon c mon Don t, get swung on, swung on It s the knick knackRead MoreWhy I Don t Take The Leap Of Faith Essay1454 Words   |  6 PagesIt s amazing how many people know what they want or know what they don t want and yet they don t do anything about it. Have you ever been in a conversation with someone telling you about the late in which they hate their job and how they would love to start a business instead? Yet at the end of the conversation you ask them what are you waiting for and they look at you with a blank face looking at you as if your nuts. The problem is that we want something but then we tell ourselves of all theRead MoreI Am Planning On Buying The Xulu Panelbeaters1630 Words   |  7 Pagesmean you love each other? - Melusi, I didn t plan any of this. Ever since I came back you call me Melusi and not Baba, because you love him! - We didn t know you d come back. - I m not talking to you! Look, we didn t do this on purpose. We spent a lot of time together after the case... I m talking to my wife! After the case? Zulu, you ve been making a fool of me. I took you in, and you made a move on my wife in my house! #10; It wasn t like that! You took advantage of my confusionRead MoreDon t Be Shy, I Won t Bite !897 Words   |  4 Pagesassumptions. He is starting to have feelings for her, even if he don t want to admit it to himself. Evelyn could sense John contemplating with his choices. She smiled brightly and spoken in a cheerful voice. Don t think too hard Johnny, why don t you sit closer by me? I ll gladly share you my blanket, besides I think you need it more than I do. Evelyn pat the ground, directing him to come closer. Oh come on...don t be shy, I won t bite! John move closer beside Evelyn. She open her blanketRead MoreReasons Why Americans Should Attend College1333 Words   |  6 PagesReasons Why Americans Should Attend College The most important reason why americans should go to college is that it prepares them to function in this increasingly complex world. Going to college also helps you get skills and help you understand and get better knowledge of things. Having a higher level of education allows you to have more open doors to better jobs and better pay. Including having your own business. Educated people are most likely to succeed. Kids don t have the luxury of attendingRead MoreMy Life Is A Mess1344 Words   |  6 PagesMy life is a mess because of one stupid secret. A secret that changed my life. A secret that shouldn t have been a secret in the first place. Have you ever heard the saying if you love someone then let them go? Well what I m thinking is if I love someone then I have to tell them the truth. Yeah, that should be a quote one day. If you love someone tell them the truth. Well, I didn t really listen to my own quote. My life got better within time. Then I ruined it. All because of some stupid secretRead MoreThe Boy - Original Writing1667 Words   |  7 Pages  Once upon a time, there was this boy, now this boy was a strange boy he never talked to anyone he didn t have any friends, and no one knew his name. Some boys at his school would come up to him and say hi or would try to ask for his name but this strange boy would just tell them to go anyway, the boy didn t seem to have a problem with having no friends, but then when this boy grew older and got in high school he meet this girl,Her name was Evangeline. Evangeline was the prettiest girl in schoolRead MoreThe Problem With Medical Insurance1209 Words   |  5 Pagesproblems include issues within insurance companies, lack of sanitation and medical service causing various countries with more diseases than normal. Immigrants come to the United States because they need better medical services that t hey are unable to get in their country. With the lack of healthcare materials and sanitation in countries outside of the United States, it makes many people choose to live here. An ongoing problem with medical insurance leaves people with no insurance at all. I chose to

Tuesday, May 5, 2020

Consumer Behavior Pearson Higher Education â€Myassignmenthelp.Com

Question: Discuss About The Consumer Behavior Pearson Higher Education? Answer: Introduction: The evolution observed in context of business environment has been characterized by the majority of influence on business performance being derived from customer behaviour and perception of brands. The element of service quality has become a major priority for customers to recognize the effectiveness of value proposition facilitated by organizations. The retail sector is expanding at exponential rates with the increasing opportunities for foreign direct investments being observed in many international markets. The customer base targeted by the retail sector is inclusive of a wider share of population in any given market with the major dependency on groceries and apparel. Therefore, the perception of service quality by customers in the retail sector could be apprehended as a major influence on performance of companies in the sector (Albert Merunka, 2013). The following research proposal aims to illustrate the outline for a research activity that would resolve the impact of perceived quality on preferences of customers in the retail sector. The essential highlights that can be observed in this business research proposal include a justification for the selected research topic and derive research questions that would be relevant to the context of the research issue (Ballantine Au Yeung, 2015). Furthermore, the proposal also provides a comprehensive review of the research methodology that could be implemented for resolving the research questions before reaching on a feasible conclusion. Research questions: The significance of research questions could be ascertained in a research activity as the major determinants of research objectives that would account as viable contributors to the research methodology. Research questions act as the guiding benchmarks for identifying relevant literature rather than engaging in confusion due to the diversity of aspects related to perception of service quality and customer choices. The following research questions could be presented within the context of the research activity: How is retail service quality measured? The justification for this question can be observed in the outcomes for identifying the impact of the dimensions of service quality such as reliability, empathy, tangibles, assurance and responsiveness which are profoundly observed in retail sector (Dijk, Antonides Schillewaert, 2014). Approaches for resolution of this question could lead to identification of the different scales used for determining service quality in the retail sector thereby obtaining a credible impression of its impact on consumers perception of service quality. What is the effect of the stores image on perception of service quality? The validity for this question could be provided on the grounds of identification of the functional and psychological implications of the image of a store on the choices of customers. The role of store image as a notable contributor to the positioning of a brand in the market can also be accounted as a relevant influence on customer choices (Fall Diallo et al., 2013). Therefore, this research question can provide a comprehensive impression of the impact of functional features in a store on the perception of the service quality by customers thereby leading to effects on customer choices. How could the perception of service quality be related to customer behaviour? The justification of the question could be provided on the grounds of the opportunity to resolve the primary research objective of identifying the relation between service quality perception and customer choices (Viktoria Rampl Kenning, 2014). The approach for addressing the research question could provide viable insights into the diverse theoretical perspectives related to marketing and consumer behaviour. It would also contribute to the recognition of various functions such as mental, emotional and physical activities that are utilized by customers for selecting, using and disposal of a product (Joy et al., 2014). The variety of products in the retail sector alongside the increasing competitiveness is responsible for profound complexities for customers to base their purchase decisions. Therefore, the identification of factors influencing customer behaviour and the relevance of service quality perception could be helpful for resolving the research objective. Research methodology: The research methodology can be described as the collective term that comprises of the various approaches required for conducting a research activity. The process of research design is implemented for developing the research methodology which is responsible for providing a systematic design for resolution of the research problem. The research design relies on the evaluation of research problem to select the appropriate methodology for the research activity (Rani, 2014). However, some of the essential highlights that could be included in a research design refer to definition of the population for the research activity, sampling, data collection and methods for data analysis. The population for a specific research activity could be identified in the combination of people or objects that share a similar characteristic and can provide reasonable information pertaining to the research activity. It is also essential to consider the specific sections of the target population which can be accessed by the researcher and is generally subject to the concerns of region, state or country. In the case of the concerned research activity, the population includes the retail sector customers in Australia (Kaswengi Diallo, 2015). However, the researcher could have access only to a specific part of the population due to limitations of research costs or other restraints. Furthermore, it can be clearly anticipated that all members of the population could not be adequately aware of the concepts pertaining to the research issue which creates the need for a sample design. The sample could be defined as a subset of the accessible population which comprises of people or objects that share a similar characteristic and can be accounted as credible participants in the research activity. The most commonly observed classifications of sampling include probability and non-probability sampling. Probability sampling can be defined in scenarios when every member of the population has a probability of being included in the sample (Nenycz?Thiel Romaniuk, 2014). On the other hand, non-probability sampling is reliant on the selection of participants according to a specific precedent. The distinct methods that can be categorized under probability sampling refer to random sampling, systematic sampling and stratified sampling. Non probability sampling methods include judgment sampling, snowball sampling and quota sampling. The sampling method that would be most suitable for this research activity could be stratified sampling which assists the researchers in creating another subset within the selected population with a specific category (Pearson, 2016). The stratified sample that can be presented in this business research proposal would include retail sector customers in Australia at Myers (Solomon, 2014). Data collection: The integral aspect of every research activity is to collect accurate and adequate amount of data that could be used for addressing the research questions comprehensively. Data collection has always been a formidable setback in the case of research due to the inadequacy of data. The different approaches and methods implemented for collection of data could be classified into two broad sections referred to as primary data collection and secondary data collection. Secondary data collection for the research activity would be derived from the literary sources, journal publications and research studies related to measures for perception of service quality and the factors influencing customer behaviour (Rosenbaum-Elliott, Percy Pervan, 2015). The impact of the primary data collection is considered crucial for a research activity as it provides insights into practical or real-time data acquired from the field. Primary data collection could be realized through different methods such as inter views or surveys. Surveys could be conducted through delivering questionnaires, observation, telephonic interviews or scheduling and the researcher could select an appropriate method depending on the sample size, access and available resources (Severi Ling, 2013). The business research proposal would prefer to recommend the method of survey through questionnaires ( Appendix I) that would be distributed to customers at the retail stores of Myers. The method of conducting a survey through delivering the questionnaire through mail to customers could also be adopted by the researchers (Rindell, Strandvik Wiln, 2014). Despite the advantages of primary data collection methods, the pitfalls such as inadequate response rate or the inappropriate design of questionnaire could be reflective of consequences for the final research outcome. Data analysis method would be deductive in nature that would involve the interpretation of the research outcomes in terms of the most influential factors on customer behaviour. Since the questionnaire would involve open ended questions related to the different aspects of store image that affect the customers perception of service quality, it is imperative to apply the deductive approach for analysis. The use of secondary data in the analysis would be crucial in the analysis process owing to the support of theoretical contexts in the deduction process. The analysis process would utilize graphical representation of the close ended questions in order to provide a visual illustration of the research findings (Schiffman et al., 2013). The understanding of the demographic details of the participants from the close ended questions would assist in determining the psychological and functional aspects of the retail store image which appeal to specific customer groups based on age or gender. Research plan: The research plan could be outlined in the form of the distinct activities involved in the research and the time required for completion of each task. The following Gantt chart would provide a viable interpretation of the research plan. Activity Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Selection of Topic Identification of research problem Formulate research objectives Literature review Selection of population and sample Primary data collection Data analysis Findings and recommendations Final formatting and submission Conclusion It is also essential to include the ethical precedents and limitations of the research activity in the research methodology. The researcher should not include any questions in the survey questionnaire that demand personal information or make the participant uncomfortable in answering the questions. Another prominent ethical concern that should be addressed by the researcher refers to preserving the confidentiality of the data furbished by participants. The limitations which can be profoundly noted in the case of this research activity would imply references to the lack of resources in terms of time and financial resources. (Limitations were presented in conclusion section). References Albert, N. and Merunka, D., 2013. The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), pp.258-266. Ballantine, P.W. and Au Yeung, C., 2015. The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions. Marketing Intelligence Planning, 33(4), pp.508-521. Dijk, J., Antonides, G. and Schillewaert, N., 2014. Effects of co?creation claim on consumer brand perceptions and behavioural intentions. International Journal of Consumer Studies, 38(1), pp.110-118. Fall Diallo, M., Chandon, J.L., Cliquet, G. and Philippe, J., 2013. Factors influencing consumer behaviour towards store brands: evidence from the French market. International Journal of Retail Distribution Management, 41(6), pp.422-441. Joy, A., Wang, J.J., Chan, T.S., Sherry, J.F. and Cui, G., 2014. M (Art) worlds: consumer perceptions of how luxury brand stores become art institutions. Journal of Retailing, 90(3), pp.347-364. Rani, P., 2014.Factors influencing consumer behaviour. International journal of current research and academic review, 2(9), pp.52-61. Kaswengi, J. and Diallo, M.F., 2015. Consumer choice of store brands across store formats: A panel data analysis under crisis periods. Journal of Retailing and Consumer Services, 23, pp.70-76. Nenyz?Thiel, M. and Romaniuk, J., 2014.The real difference between consumers' perceptions of private labels and national brands. Journal of Consumer Behaviour, 13(4), pp.262-269. Pearson, S., 2016.Building brands directly: creating business value from customer relationships. Springer. Rosenbaum-Elliott, R., Percy, L. and Pervan, S., 2015.Strategic brand management. Oxford University Press, USA. Rindell, A., Strandvik, T. and Wiln, K., 2014.Ethical consumers' brand avoidance. Journal of Product Brand Management, 23(2), pp.114-120. Schiffman, L., O'Cass, A., Paladino, A. and Carlson, J., 2013. Consumer behaviour. Pearson Higher Education AU. Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), pp.189-214. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Science, 9(3), p.125. Solomon, M.R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall. ViktoriaRampl, L. and Kenning, P., 2014. Employer brand trust and affect: linking brand personality to employer brand attractiveness. European Journal of Marketing, 48(1/2), pp.218-236.